Branded softshell jackets: the winter kit UK teams actually want

If there's one piece of branded kit people actually want to be given, it's a warm layer. According to the Advertising Specialty Institute's 2026/2027 Global Advertising Impressions Study, as reported by UK promo supplier GoPromotional, the most-wanted promotional product among UK consumers is a fleece. The T-shirt came second. Other UK merch suppliers are seeing the same thing this autumn: outerwear such as fleeces and softshells keeps your brand in view for longer than almost anything else, because people wear it every cold morning for years.

So as October turns chilly, here's our pick for teams who need something tougher than a hoodie: the Softshell Jacket (CLO-0013).

Why softshells are the smart winter uniform

Warm, practical and worn every day. A softshell sits nicely between a fleece and a full waterproof. It's light enough to wear all day indoors and out, and it keeps the wind off. That makes it ideal for site teams, delivery drivers, events staff, sales reps and anyone who spends part of the day outside.

Your logo travels with it. Branded outerwear gets worn on the commute, at weekend football and on the school run. Every outing puts your brand in front of new people, without any further ad spend.

It looks professional. A tidy, branded softshell gives a team a smart, joined-up look that a mix of personal coats never will. For client-facing staff, that first impression counts.

The product: Softshell Jacket CLO-0013

From the product page:

• Fabric: Premier's Windchecker® two-layer softshell, built for wind and water resistance
• Material: 100% recycled polyester, which helps if your business has sustainability targets
• Fit and features: zip-through front, adjustable hook-and-loop cuff tabs, two zipped side pockets, elasticated drawcord hem
• Contrast colourways: some colours have accent details at the inner neck, underarm panels and zips, which are handy for picking up brand colours
• Colours: 8 options
• Sizes: S (35") to 5XL (56"), so there's a fit for the whole team

Branding: DTF printing

We brand this jacket with DTF (direct-to-film) printing. DTF gives crisp detail and full-colour logos, and it suits technical fabrics like softshell well. The first print position is included, and each extra position adds £0.25 per unit. You can choose from:

• Front
• Back
• Left sleeve
• Right sleeve

A popular layout is a small chest logo on the front with a larger logo or web address across the back, which works well for teams who need to be easy to spot on site or at events.

Before anything goes to print, we upload an official PDF proof to your account to check and approve.

Pricing and minimums

Current per-unit pricing on our 7–14 Day service, excluding VAT and branding:

The minimum order is 25, and you can mix sizes and colours in one order. Our 3–7 Day option is also available for this jacket. If you need them faster, ask when you request your quote and we'll confirm the price.

Timing: beat the winter rush

The cold weather is here, and December fills up quickly with Christmas orders. If you want your team kitted out before the worst of the weather, or you're planning softshells as end-of-year staff gifts, now is the time to get artwork in. Ordering in October or early November gives you plenty of breathing room on a 7–14 day turnaround.

Pair it up

• Add an embroidered cuffed beanie for a complete winter set.
• Need a lighter layer for warmer days? Our printed recycled gilet is the sleeveless alternative.
• Need high visibility for site teams? Have a look at our hi-vis range alongside the softshell.

Get a quote

Choose your colour, add sizes and quantities, and pick your print positions on the Softshell Jacket quote page. We'll come back with a full price.

Rather talk it through? Call 0191 694 1193 or email hello@ffsmerch.co.uk. We're at Axwell Park, Blaydon, and trade accounts are available.